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ABOUT US
ABOUT US
// Bieling Food (Fujian) Co., Ltd.
Nearly Four Decades of Heritage, Rooted in the Grain Industry
Bieling Food (Fujian) Co., Ltd., a subsidiary of Guangdong Bieling Group, is a new strategic addition to the Group's nearly 40-year commitment to the grain industry.
Since its founding in 1987, three generations of the Group have focused on the grain business, building a full-industry-chain ecosystem encompassing paddy cultivation, warehousing and trade, rice processing, deep processing R&D, terminal retail, and restaurant chains. Owning entities such as Wannian Chengrui Agriculture, Raoping Xingyuan Rice Factory, Fujian Kelilong Food, and Chao Zong Shi Catering Management, the Group's operations span raw grain procurement and storage, intensive processing, brand operations, and export trade, forming a stable and efficient closed-loop industrial system.
Storage capacity of 100000 tons
Technical team members 20+
100 professional production team members
Ready-to-Eat (No Cooking)
Ready to eat after steeping in boiling water for 8 minutes.
Enhanced Texture
Plump grains with a rich aroma.
Nutrient Fortification
The process allows for the addition of nutritional fortifiers such as protein, dietary fiber, vitamins, and minerals according to relevant national standards, meeting the nutritional needs of different groups.
Flavor Extension
Can be formulated to various flavors like original, low-fat, high-fiber, multigrain, etc., as required.
Export Compliance
The secondary processed rice products meet relevant international trade standards.
// Brand Proposition
Different Ages, Different Diets
Today, Chinese dining tables face an unprecedented "generational dietary gap"—
Seniors focus on dietary management,
Children need balanced nutrition,
Young people prioritize healthy eating.
A single pot of rice cannot meet diverse needs; traditional rice struggles to cater to the entire family's requirements.
Bieling Food was created precisely to solve this real-world pain point.
We firmly believe: Different ages deserve personalized rice solutions.
With "Different Ages, Different Diets" as our core proposition, we are committed to building a new type of food platform oriented by age and guided by nutrition, allowing every family to easily enjoy healthy staple foods tailored to each member's needs, all from the same table.
Legal Disclaimer
The products described in this profile are all conventional foods, not health foods or dietary supplements, and do not possess disease prevention or treatment functions.
All product information is subject to the actual packaging labeling.
Copyright © 2026 Bieling Food (Fujian) Co., Ltd